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Town’s mission is to give every small business the financial services edge of a Fortune 500 company. We’re starting by building the world’s most advanced small business tax advisory, powered by AI. Each year, more than 10 million business owners feel frustrated, anxious, and overwhelmed by their taxes—they need expert guidance. Town is that expert.
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As our Founding Designer, you will have full ownership of the product UX, including both interaction and visual design, as well as the broader scope of branding and marketing visuals. Your responsibilities will be pivotal in shaping the design ethos and user experience at Town from the ground up. Here’s what you’ll be diving into:
Reimagining Tax Product UX
Tax preparation is undergoing a transformation—what traditionally took months can now be completed in minutes. You’ll have the unique opportunity to design an entirely new user experience that integrates human expertise and AI insights. How do we replace lengthy questionnaires when we can pre-fill answers from customer systems? How do we create a seamless, intuitive interface that makes sophisticated automation feel simple and approachable? These challenges will require creativity, innovation, and a deep understanding of both interaction and visual design.
Building a Unified Brand and Marketing Experience
As a small team, we need a cohesive brand identity that spans our product, marketing materials, and website. You’ll take ownership of defining and refining our visual identity, ensuring consistency across all touchpoints. You’ll manage multiple brand and marketing vendors, guiding them to deliver materials that align with Town’s mission and voice while maintaining the high standards we set for our user experience.
Customer-Driven Design Insights
To design a truly transformative product, you’ll need to build a direct connection with our customers—current and prospective. You’ll lead user research efforts, uncovering the most critical pain points and refining our designs to address them. Your insights will guide the team in creating an experience that resonates deeply with small business owners.
Telling the Town Story
As the design lead, you’ll play a key role in translating our mission into a compelling narrative that reaches small business owners where they are. From marketing campaigns to product interfaces, your work will help position Town as the trusted, approachable expert they need.